Assess

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If you have a plan, then let’s use that. No reason to waste time or money. But if you don’t, then let’s start here.

A planning engagement focuses on clearly understanding the challenges and opportunities that lie at the intersection of your business, your customer, and the markets you serve.

  • Current-state of the business
  • Ideal customer profile and buyer personas
  • Buyer journey mapping
  • Inbound marketing audit
  • Sales qualification and pipeline audit
  • Service delivery audit
  • Team assessment
  • Deliverable: Recommendations and implementation plan

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