If you have a plan, then let’s use that. No reason to waste time or money. But if you don’t, then let’s start here.
A planning engagement focuses on clearly understanding the challenges and opportunities that lie at the intersection of your business, your customer, and the markets you serve.
- Current-state of the business
- Ideal customer profile and buyer personas
- Buyer journey mapping
- Inbound marketing audit
- Sales qualification and pipeline audit
- Service delivery audit
- Team assessment
- Deliverable: Recommendations and implementation plan
