The buyer is NOT in control. And 5 things you can do to quit worrying about it.

Have you had that experience of hearing a certain catch-phrase or buzzword just enough times to send you over the edge? That happened to me recently: "The buyer is in control." "The buyer is in control." "The buyer is in control." It's even the first line summarizing SiriusDecisions' recently published 2018 Global Chief Sales Officer…