InStereo, 23 Years in the Making

It’s crazy for me to think that I’ve been at my career for 23 years. Shit, when I started in ’95, I first had to educate marketers on what the internet was, let alone the value they’d get from having a website. Crazy. Through it all, I’ve gained so much to be grateful for…so many […]

The buyer is NOT in control. And 5 things you can do to quit worrying about it.

Have you had that experience of hearing a certain catch-phrase or buzzword just enough times to send you over the edge? That happened to me recently: “The buyer is in control.” “The buyer is in control.” “The buyer is in control.” It’s even the first line summarizing SiriusDecisions’ recently published 2018 Global Chief Sales Officer […]