The Real Value of the Buyer Journey Map

Having spent much of my career working at digital agencies, I’ve seen many deliverables that collect dust once presented. To me, it's clear why this happens. The issue is that too often the delivery of documented outcomes is viewed as the end-game. It should be quite the opposite, in fact. Any deliverable should be a…

10 Things We’re Most Excited for at Rainmaker 2019

Rainmaker is coming up in just a few short days and we can’t wait to be down in Atlanta for three days of learning, conversation, and fun! The conference has 100+ speakers, 1500+ attendees, and 40 workshops all centered around the sales engagement universe. Here are the 10 things we’re most excited about for #RainMaker19.…