The Four Stages of Sales Engagement Adoption

If you haven't heard of Sales Engagement by now, it’s time to catch up. And quick!   In the world of B2B sales and marketing, CRM and Marketing Automation tools have become commonplace.  Problem is, these tools provide limited value to sales teams. Sales is the heart of all revenue-generating functions, so why can’t standard B2B…

B2B Demand Generation: The Keys to Success

Demand generation is becoming more and more of a necessity for B2B businesses.  Buyers expect more from their vendors, and companies must adapt to deliver a seamless experience throughout the entire customer lifecycle (Thanks, Amazon!).  Before we dig into what companies should be thinking about when implementing demand generation strategies for their business, let’s level-set…

Meet InStereo. (It’s about damn time…)

InStereo is a new consulting firm that brings a people-and-process-first, technology-second approach to customer experience and revenue generation. We believe that companies can effectively transform in today’s digital age only when there is a clear understanding of the customer, and a clear alignment of the people and process to deliver for that customer.