We exist to help sales and marketing teams achieve revenue growth by delivering great experiences to their prospects and customers.

This requires a strategic foundation, rooted in the discipline of customer experience, combined with a modern approach to sales and marketing that generates revenue.


Our founding team combines decades of experience helping business leaders to embrace sales and marketing technology, align their best people, implement sustainable processes, and deliver high-value content at every interaction with their target audiences.

Bill Galfano

Co-founder & CEO

For nearly 25 years, Bill has helped incredible brands understand, adopt, and succeed in the world of technology and its impact on customer experience. Bill’s leadership is backed by a rich consulting background, working closely with executive and senior leaders to act as a bridge between technology and business implications.

Adam Post

Co-founder & President

Adam is a business leader with a proven track record in consulting, sales, and digital marketing.  Through his career, Adam has provided strategic leadership, consulting, and technology implementation to some of the best brands in the world.  From startup to Fortune100, he has helped clients with strategic solutions ranging from buyer experience strategy, digital marketing strategy, sales engagement, marketing automation, CRM, and revenue lifecycle consulting.

Carrie McGrew

Vice President, Strategy

Carrie has spent 16 years in the space between marketing, business development, and technology consulting. She has helped a wide variety of organizations, ranging from startups to Fortune 100 clients, in the US and globally, explore their business needs, strategic goals, desired customer experience and market forces to design technology-enabled solutions that drive results.


SalesLoft enables sales teams to deliver personalized engagement at scale. SalesLoft is the #1 ranked sales engagement platform on G2Crowd, and for good reason. As a certified partner, InStereo helps our mutual customers deliver exceptional buying experiences by developing clear go-to-market strategies, enabled by this world-class platform. Since becoming one of SalesLoft’s first partners in 2018, InStereo has delivered more than 100 implementations to customers across industries and geographies, and we continue to bring market-leading services and strategic insights to the SalesLoft ecosystem.

Salesforce is in our DNA. Our founders hail from the Salesforce ecosystem, having previously grown a Minneapolis-based consulting firm into a global, platinum-level powerhouse. It is this experience that has helped InStereo understand the value of having laser-focus on solving specific business problems, which is the foundation of our focus on Salesforce Sales Cloud and Pardot. Our passion for helping B2B sales and marketing teams achieve revenue growth is amplified by the value and power of Salesforce technology.

HubSpot’s mission is to help companies grow. As a shared mission, we help Hubspot customers align the marketing automation and CRM technologies to our clients’ go-to-market and business processes to maximize value for users.

SalesLoft + Instereo

InStereo is now part of SalesLoft!