Bill and Adam have each had the lifelong dream to start a business and bring something to the market that we’re truly passionate about — a chance to step out into the world with a unique perspective that helps companies grow. Today is very exciting because we get to announce how InStereo will bring that dream to life.
It started this summer when we got together for drinks and reflected on the wild ride we took to build an amazing company from a day-one startup to a consulting powerhouse in the Salesforce ecosystem.
The more we talked (and the more we drank), the more it became clear that the world of sales and marketing continues to rapidly change. Companies are struggling to keep up, and we have an opportunity to help them win.
Today, there are countless technologies that can provide value across sales, marketing, demand generation, customer experience, marketing automation, etc, but it’s becoming increasingly difficult for organizations to unlock the value these technologies can provide. The technology oftentimes is seen as the “easy button” to solve all the organization’s problems, when truly, it’s an enabler.
How much value could we provide to organizations if we flipped the script and focused on what’s most important across these domains: the humans who make it happen.
InStereo is a new consulting firm that brings a people-and-process-first, technology-second approach to customer experience and revenue generation. We believe that companies can effectively transform in today’s digital age only when there is a clear understanding of the customer, and a clear alignment of the people and process to deliver for that customer.
How? Simply, know and delight your customers. Arm your sales and marketing teams to support them at every stage. Align processes to enable the ideal customer experience. Then, align strong technology to support the teams, automate processes, and enable new customer touchpoints.
Digital capabilities should be implemented in a manner that truly makes teams better:
- Sales teams must become better sellers.
- Marketing teams must become better marketers.
- And together they must deliver an amazing experience across the entire customer lifecycle.
At InStereo, we’re driven to make this happen. We have a solid framework for customer experience strategy, sales and marketing excellence, and killer technology partnerships with SalesLoft, HubSpot and more.
The opportunity for all of us to achieve the vision is in front of us. And we’re ready. Ready to help our current and future clients deliver incredible experiences, accelerate revenue, and win.
So to all of you sales and marketing peeps out there, raise a glass. Here’s to our future together!
Want to learn more? Let’s talk!